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Social Media

Social Media Companies and Campaigns

At MKCSS, we develop real-time strategies to leverage multiple platforms to extend an organizations audience and reach. We keep ourself updated on new Social Media changes happening across many platforms and update our followers on our Facebook & Twitter. 

Social media marketing has become more and more pivotal in the last few years, with the Hummingbird update again reflecting the importance of providing unique and informative content to your audience. Social Media Optimization involves properly leveraging different hand selected social platforms for your business to connect and communicate with customers (and future clients), generate buzz for products and services, offer innovative promotions, create brand awareness, and more. With social media marketing efforts, you can keep your business constantly in the online spotlight.

Read some of our recent social media posts from our social media marketing experts.

Every one of our clients gets a dedicated social media marketer who works with the project manager to design a social media campaign specific to their organizational objectives. Whether it is generating more “followers”, building a stronger reputation online, creating buzz, or connecting with consumers directly, MKCSS designs a campaign specific to their needs. Since the best marketing tactics are a continually changing set of tools, we continuously monitor and adapt our campaigns to the shifting landscapes to ensure our clients are always “one step ahead” of the competition.

Our Social Media Campaigns revolve around helping our Clients in the following key areas:

  • Designing a fully integrated social media interaction and engagement plan that captures the SMM goals of the company
  • Profile/Page Optimization
  • Professionally designed landing page (iFrame/FBML) to encourage LIKE conversions
  • Updating community and taking advantage of sponsored posts
  • Effectively posting key information that will be easily visible on the “wall” and the walls of the client’s followers
  • Increasing exposure and establishing brand recognition
  • Paid Social Search campaign management
  • Insights analysis
  • Contests, Sweepstakes, Polls and other engaging viral campaigns
  • Facebook Application integration and development
  • Gaining a strong and respected “fan base” to further enhance credibility
  • Establishing setup of Google+ for Business
  • Implementing the +1 button with the Business page
  • Generate followers and segment them in to specific “circles”
  • Leverage “hangouts” and train clients how to use this feature to conduct meetings online with clients and potential clients
  • Effective information sharing and how to improve search engine rankings and page authority with Google+
  • Implement an aggressive marketing strategy to gain authority
  • Analytic analysis and evaluation
  • “Tweeting” to establish a presence and build brand reputation online
  • Generating a strong “follower base”, where tweets will be primarily communicated
  • Engaging tweets with appropriate lists, #hashtags and @authoritative profiles
  • Gaining exposure by “following” reputable members / business
  • List Management of your followers
  • Posting relevant articles found online that relate to your business / industry
  • Establish the clients profile that includes all information comparable to a resume
  • Create and manage completion of profile through addition of services, careers
  • Analytics and analysis
  • Network with key professionals found in the industry and in the general working environment
  • Properly communicate with followers and build upon personal and brand relationships
  • Gain integrity through core messaging
  • Capitalize on paid business advertising solutions
  • Profile and Channel Creation and Design
  • YouTube Channel Optimization
  • Upload and management of videos
  • Optimization of titles, descriptions and tags
  • Video transcription services
  • Continuously search for innovative and new material that can be posted to gain maximum exposure within the clients industry
  • Construct a structured plan to generate many “subscriptions”, “views” and “comments”
  • WebiMax also provides hosted video SEO optimization, be sure to review some of our SEO videos
  • Create a defined strategy in leveraging Pinterest to present business identity
  • Develop consistent approach for relevant, compelling visual and written content
  • Strategically plan the optimal number of boards and organizations of pins
  • Optimize posts for SEO gain
  • Differentiating Pinterest presence from those of competitors
  • Create a coordinated strategy that compliments company accounts on other social platforms
  • Widen exposure through consistently growing follower-base
  • Foster connections with notable account holders to expand reach

All social media campaigns are designed to work in conjunction with the other Internet marketing efforts that the company is engaging in. Designing them alongside the other efforts allows more coordination between social media campaigns, PPC advertising, search engine optimization, and public relations, among other forms of marketing to maximize impact. MKCSS is also capable of managing campaigns on Instagram and Snapchat as well as several other social media tools. Contact us today to learn even more.